NAB Show 2024 signified that the effects of COVID are well and truly behind us and that trade shows are as alive and effective as ever.

Going to NAB can be an overwhelming experience. A trade show of this scale can come with commercial uncertainty. Attracting the attention of large customers to a 10x10 booth is no easy feat!

As a small manufacturer, we were pleasantly surprised at the traffic at this year’s show, reflected by our pre-show preparations. The overall number of attendees at the event was down, but the quality of those attendees was high. Compared to our previous NAB’s, the visitors were out to do business and there were very few tire-kickers.

Whilst at NAB the two most significant trends we encountered were The Cloud and Content Verification.

Having a product offering in the cloud is now a serious requirement as many large customers are quickly migrating there. As a small supplier, our approach is to partner with media supply chains and integrate our solutions within their infrastructure. A key component of our time at NAB Show was working with media supply chains like SDVI, Blue Lucy, and Vidispine to name but a few.

Our content verification technology allows automatic analysis and verification of the audio attributed within a file, a process that is largely performed manually at ingest. Customers appreciated the benefits of using this tech on ingest. Additionally, there was also a huge interest in our ability to use the content verification tool to automatically trigger conditional workflows to create a normalised output.

This NAB Show was significant in other ways as it was our product specialist, Oscar’s first time attending the show. The opportunity to have more of our team members engage with our industry face-to-face is extremely valuable. This was Oscar’s first NAB Show, and it definitely won’t be his last! Additionally, having Nick Pearce join us at NAB for the first time was a great experience, as he was able to bring with him his trade show expertise and seemingly never-ending network!

Lastly, this was our first NAB with our partners CineSys & CIS Group, and we would like to thank them for all their effort in bringing people to our booth.

Thank you to everyone who came by our booth, we had a great time chatting with you all.

See you next year!

Team Emotion Systems